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Joy Li Promoted to Gold-i’s Head of Business Development Asia Pacific

Joy Li has been appointed as Gold-i’s Head of Business Development for the Asia Pacific region. Joy joined Gold-i’s Shanghai office just over one year ago, from Israeli vendor Leverate and has been instrumental in growing the innovative FinTech firm’s Chinese client base and fostering strong relationships with Chinese financial entities of all sizes.

In her new role, reporting directly into Gold-i’s Chief Commercial Officer, Julian Elliott, Joy will focus on new business opportunities amongst start-up and established financial entities in both emerging markets, such as Thailand and Vietnam as well as more mature markets such as Singapore and Australia. She will also continue to work closely with Gold-i’s team in Shanghai on new business opportunities in mainland China.

According to Julian Elliott, “We are seeing significant activity from across the region – not only for our MT4 Bridge and MT5 Gateway but also our MAM Pro and Visual Edge business intelligence tool – both of which are available in Chinese. Our multi-asset liquidity management platform, Matrix, is also proving popular, particularly amongst more established financial entities. Joy will help us to capitalise on these opportunities and extend our Matrix NETwork.

“Joy has proved to have exceptional business acumen, a strong rapport with clients and has built up an excellent knowledge about our technology and the market. Her promotion is very well deserved.”

Joy Li added, “I will be covering a range of countries in my new role, some more developed than others – and am confident that, with the range of products in Gold-i’s portfolio, we have solutions to match any requirement a financial entity may have at whatever stage of their lifecycle.

“Since joining Gold-i, I have learned so much about the industry, the technology and how we can help to transform a client’s business. In my new role as Head of Business Development in APAC, I am looking forward to getting immersed in different markets – all of which have their unique characteristics and requirements. I will be able to utilise my knowledge and experience to create tailored solutions for each client.”

About the author



Gold-i is a global market leader in trading technology, helping hundreds of multi-asset brokers to transform their trading operations with robust liquidity management solutions, award-winning MetaTrader Plug-ins, business intelligence tools and all with the best support in the industry. Gold-i has won over 20 trade awards in recognition of its innovative products, commercial success and future potential, including a prestigious Queen’s Award for Enterprise 2014. Has been recognised as one of the most influential Fintechs in 2018 and 2019.