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Marketing Executive

 

An exciting opportunity has arisen for a Marketing Executive to join our team in Guildford, Surrey.

Gold-i is a growing global FinTech firm and one of the world’s leading software systems integrators to the international retail foreign exchange market. An award-winning innovator, Gold-i has developed a number of industry-first products to help improve the capabilities of retail brokers and banks across the globe.

We are looking to recruit a proactive and enthusiastic Marketing Executive to work closely with the Sales team to drive the Marketing department, primarily through lead generation multi-channel marketing campaigns. This is a great opportunity for a self-motivated, ambitious Marketing professional to develop their skills in a fast-paced environment.

 

Brief Description

As the only in-house marketing person within the business, you will be expected to assist with a wide range of marketing projects including campaigns, lead generation and social media.

 

Specific tasks will include:

Owned

  • Develop and implement marketing strategies to align with business goals and objectives
  • Create Marketing collateral including all imagery and copywriting
  • Maintain Gold-i’s digital presence including social media channels ensuring content is updated regularly
  • Work with the CEO and Sales Director on website development and content, including blog scheduling and creation
  • Maintain SEO by updating website content, metadata and keywords

Paid

  • Maintain and review campaigns including PPC and social media ads
  • Monitor and report on campaigns, evaluating ROI and adjusting future campaigns where necessary

Earned

  • Work closely with Gold-i’s PR agency to identify relevant media stories, leverage new content and potential leads for the sales team
  • Support PR agency in liaising with clients, industry peers and external suppliers to collect testimonials and interviews
  • Assist with preparation for trade shows and events, both in terms of logistics and creating campaigns

Administrative

  • Review inbound leads and assign each lead to a member of the Sales team
  • Keep CRM system up to date and use automation to optimise activity
  • Compile monthly and quarterly reports detailing the insight, KPIs and learnings from all marketing activity
  • Undertake relevant market research in a variety of areas, including competitor analysis

 

Skills and Requirements

Essential

  • Be educated to degree level in Marketing (or Marketing-related degree)
  • Have 1-3 years experience in Marketing roles, preferably from an SME (experience gained through a university placement year is applicable)
  • Have strong IT skills and digital marketing knowledge
  • Have exceptional organisation skills, with the ability to manage your own workload and work to deadlines
  • Have excellent communication skills, both verbal and written
  • Be a proactive and creative thinker and not be afraid to think big!
  • Be energetic, positive and inquisitive with strong interpersonal skills

Desirable

An ideal candidate will have exposure to or experience in the following:

  • Social Media Marketing, preferably LinkedIn
  • Planning, implementing and analysing multi-channel marketing campaigns
  • Adobe Software, including Photoshop, Illustrator and Premiere Pro
  • B2B content creation, including copywriting for blogs, social posts, email, and website
  • Using a CRM system (preferably HubSpot) to deliver campaigns
  • Using a CMS system such as Umbraco, WordPress or similar
  • Marketing of a FinTech company

 

Location and Hours

  • Surrey Research Park, Guildford, Surrey, GU2 7AE.
  • 37.5 hours per week; 7.5 hour day with a flexible start time.
  • WFH up to 3 days per week.

 

Benefits:

  • 25 days’ basic annual leave, increasing to 28 days with length of service
  • Paid days off on your birthday, a house move, and your wedding.
  • Buy/sell holiday trading scheme
  • 2 days’ paid charity leave per year
  • 4% matching pension scheme
  • Cycle to Work scheme
  • Payroll Giving charity donation scheme
  • Company-paid healthcare cash plan
  • Company Share Options Scheme
  • Monthly social activities

Apply to work at Gold-i